PUBLIC
RELATIONS
What is a PR shot? A Public
Relations headshot is a stylized photograph where there are
two primary elements incorporated into the photograph, the
angle of the persons face and the use of body position (language).
A PR headshot is usually at an angle front on (facing the
camera) photograph, with the face being the center of the
picture and containing a background which is painted or has
something to do with the write-up. PR Headshots are usually
used for business purposes. Models often include a stylized
headshot, along with other photographs, when applying for
a print job. Leading Actors need them to promote their character
in a role. Studios need them to promote an Actor who is in
their film or play. Business Executives need them to add the
human image to their company. Managers and Sales Reps need
them for personal identity (name & face) on their business
card or website.
Starrshots Studios Creative
Director, Master Photographer, Garvin Smith is unique having
been involved at many levels of the corporate and entertainment
worlds. See About
Us for a bio. During this period; he has worked with very
well-known Political figures, Corporate Executives Celebrities,
Musical talents, their agents and their managers including
major Hollywood Studio talents. He has over the years been
involved in developing the stylization requirements unique
to the Business Executive or Celebrity client.
The company name STARRSHOTS
STUDIOS evolved thru the Entertainment – Public Relations
services provided by company President, Garvin Smith. The
stylized photos acquired the nickname “Star Shots”
in the early 70’s. This name had been used for years
to describe Hollywood celebrity PR photos put out by the studios
to the public. Business clients stated that they looked like
Movie Stars in the photos. In the mid 90’s the nickname
was applied to a studio product line sold to Actors and Models.
When all the business divisions where reorganized under the
parent company it was decided to use Star Shots for the entertainment
division. It was decided that a web presents was needed, but
the name was taken, an “R” was added to Star and
use the dot com name StarrShots. This is an example of PR
-Marketing evolution which can apply to development of stylization
for a person or company.
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