COMP CARDS
STARRSHOTS STUDIOS' owner,
Garvin Smith is unique having been involved at many levels
of the entertainment industry. See About
Us for a bio. During this period; he has come into contact
and worked with very well-known Models, Celebrities, Musical
talents, their agents and their managers. He has also, over
the years, mentored many fledgling models and actors. One
of the major problems of these new actors or models is that
they are confronted with is a lack of knowledge about how
they are to market themselves until the professionals take
control of their careers. When the subject of a comp card
or head shot is discussed there appears to be quite a bit
of confusion and misconception. Therefore, below, is a description
pertaining to the use and layout of the comp card. This description
is generic but it applies to the industry at a world wide
level. Every model must know this information if they're going
to succeed in their marketing efforts.
Composite card, Model card,
Comp sheet, flip cards, Sed card, Zed cards is a marketing
tool for models. The various card names apply to what regional
area you are marketing too. Today, some Casting Directors
are now requesting actors to submit cards in addition to their
headshots. The cards are made up from photographs depicting
distinct lifestyle images. They can also serve as their mini-portfolio
or business cards.
Composite cards are used on
three major levels; they are used by models, agents and the
agent's clients. Comp cards have been around for many years
as the essential marketing tool for a model and are likely
to retain this standing because they are an inexpensive way
to effectively and professionally showcase a model's range.
A comp card typically contains
a minimum of two pictures, acover image and on the back, a
selection of representative shots relating the portfolio and
the model's basic stats, typically height, weight, three sizes
(bust, waist, hips), shoe size, eye and hair color, and contact
information number (agent or personal). Today’s standard
card is printed in color on both sides of an 8.5" x 5.5"
piece of glossy card stock (12 pt stock) (US) or A5 (Europe,
Asia).
Currently, models and Actors
have many options when creating comp cards. They can ask their
photographer or agent to select the photos for them. This
is the correct method. They can select the photos themselves
then create their own card on a computer using today's selection
of image editing or graphics software. This can have disastrous
consequences. In addition, with technology's increasingly
strong influence (the web) on the market place, many digital
printing companies have looked to the internet to facilitate
the ordering and printing process for comp cards.
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