ADVERTISING
AD•VER•TIS•ING
-
The action of attracting
attention to a product or business.
-
The business of preparing
and distributing advertisements.
-
Printed or spoken advertisements
collectively.
The key words in the definition
above are attracting attention.
This requires the application of creative art and science
applied in a unique blend of an image or images and words
or symbols. When done properly the desired reaults will be
achieved.
STARRSHOTS STUDIOS
can create your "attracting attention" advertising.
We have the resources to assemble your production dream team
of experts.
EDITORIAL
ED•I•TO•RI•AL
-
An article in a publication
expressing the opinion of its editors or publishers.
-
A commentary on radio
or television expressing the opinion of the station or
network.
In today's world images speak
the loudest. The words reinforce the action and details contained
within an image. A STARRSHOTS photojournalist understands
this. Our seasoned photographers are trained and have the
experience necessary to anticipate and wait for the decisive
moment in the action.
The Decisive Moment as decribed
by Henri Carter-Bresson, considered the father of Photojournalism,
is a definition applied to capturing the peak of action in
a photograph. Henri defined what man had been capturing with
drawings since cave drawings first appeared in France. In
today's world the photographer must understand their equipment
to the point that the camera is an extension of their intuitiveness,
be totally aware of their surroundings and the action that
is about to happen. This concept applies to a corporate event,
a combat zone or a wedding.
ADVERTISING AND EDITORIAL |
